National Alliance of Business Owners Ultimate Marketing June Conference 2011

Well I was right getting up very early to get to Euston via Clapham Junction from the South Coast was not ideal. Neither was getting home until very late because June Wimbledon weather decided to have a torrential thunderstorm and lightning strikes that delayed all trains back to the South Coast!
However the NABO conference in the middle of all that difficult travelling was awesome; professional and well organised, rich in content and absolutely FREE! I have already started recommending the July conference to everyone with a small business that I know.
Topics covered over two days were:

• How to set your marketing on autopilot and create a marketing system that produces better results than you're getting right now – with less effort and less stress.
• How to get lots more visitors to your website – the right kind – not tyre-kickers. It’s priceless information, yet so simple to apply.
• The website mistakes most business owners make – and how to fix them. If you are making even one of them, you are losing big money every day.
• How to instantly, dramatically improve the number of online sign-ups on your website. (You can sort this out in under a day. Honestly).
• How to sell at prices higher than your competition. No matter how competitive your industry, these proven strategies give you higher margins so you NEVER have to cut your prices again. (A weight loss firm increased prices by 153% – yet their website sales increased)
• The shocking truth about social media – and how to know if it will work for you.
• How to get far more enquiries – and convert a far higher percentage into sales.
• How to generate a constant flow of new customers who already want what you have to sell.
• How to automate your sales process so it makes you profit 365 days a year whether you're there or not.
• Why your advertising doesn't work as well as it used to – and a few simple things that will fix it overnight.
• Why your brochure almost certainly doesn't sell – and what to do about it.
• Why nearly all marketing literature under-sells what you do and costs you money, when it should bring in profit without you lifting a finger.
• How to 'climb' into your customers' minds so you know exactly what they want to buy from you and how they prefer you to sell it.

At the end of the two days there was a highly entertaining address by Doug Richard well know from Dragon's Den and not at all as scary!
Presented by Jonathon Jay Chairman of NABO and well supported by Paul Green Lead Generation Expert, Lee Gilbert Internet Marketing Expert and Daniel Preistley, Social Media Expert, there was so much information and expertise available it was difficult to know what to leave behind.
The follow up for us at Accrete Training is that we are now taking marketing our business much more seriously, turning our venture into a 'Business' and leaving the 'Hobby' mentality behind

National Alliance of Business Owners: Ultimate Marketing Conference June 2011

Getting up early isn't one of my favourite pastimes so making sure we catch the 06.00 from sleepy Seaford East Sussex next Monday must be because we think we are prepared to put energy and time into our marketing strategy in order to develop our business to the next level.
Accrete Training Associates is off to Central London next week 27-28 June to visit a completely free Two-day Ultimate Marketing System on Monday and Tuesday the 27th & 28th June 2011.
Organised by www.nabo.biz there is no hard sell with this conference. If we don't want to sign up for anything, or part with any money, we don't have to. We know of course that this company wants our business lead but in return we should be able to pick up several very useful marketing tools that will enable us to develop our Accrete Training Associates business.
Hopefully we'll be able to share what we learn on this blog!
For further information or to register free go to  www.nabo.biz and we'll see you there

NISDA Conference 2011 Bedales School

Accrete Training was recently was invited to Bedales School where the National Independent Schools Drama Association conference 2011 was being held on June 4th.  Ali Campbell was invited to run a 'BOAL' workshop.

The title of his workshop was X-RAY EYES

EMBODIED EMOTIONS

X-Ray Eyes is a child-led workshop template, co-devised with children from Osmani Primary School, Whitechapel as the centrepiece of a major Arts and Humanities  Research Council project, Embodied Emotions.  Today’s practical demonstration will take you through a sequence of exercises synthesized from Boals’ Image Theatre and the movement work of Clare Whistler, a dancer and choreographer with whom Ali has collaborated for 15 years. 

X-Ray Eyes aims to set up a culture of Emotional Literacy within the ordinary, workaday timetable of every school, complementing Social and Emotional Aspects of Learning (SEAL) without pre-deciding what content young people might bring to a place we have called The Centre:  a safe space for every school where what cannot be expressed in words may be released in image and movement.

The workshop will aim to give a taste of the system.  You will not be required to be anyone but yourself. Time permitting Ali will show a short documentary about what happened when the whole school taught itself X- Ray Eyes on 1^st April 2010.

ACCRETE TRAINING PARTNERSHPS

Observing today’s session is Joanna Bremner, an education and training adviser and one of the co-directors with Ali of Accrete. We are piloting a bespoke portfolio of programmes for schools and institutions, applying a participatory, arts-based approach to a broad range of issues and challenges facing organisations in the public, private and third sectors.  Accrete will be managing the roll-out of X-Ray Eyes to schools and LEAs seeking effective and empowering ways to impart a culture of emotional literacy throughout whole schools and school clusters.

Videos link to the Embodied Emotions project is:
http://loudminority.co.uk/index.php?option=com_content&view=category&layout=blog&id=50&Itemid=120